BEI Selling PODS™
Press, Media and Links

July 15, 2009:  Optelligent Solutions Joins Building Enterprises Selling PODS™

HOUSTON, July 17, 2009 – Optelligent Solutions, provider of integrated data mining solutions and consulting services to upstream oil and gas companies, announced today that it has joined the PetroComputing IT Selling PODS™ recently launched by Building Enterprises Inc., provider of Professional Outsourced Development and Sales (PODS). This revolutionary new selling consortium leverages a single sales team among multiple, non-competing software vendors who are all trying to reach the same target market of sales prospects. The PetroComputing IT Selling PODS™ targets upstream oil and gas companies looking to improve the profitability of their current producing assets.

Optelligent Solutions has developed specialized data mining solutions for fluid flood optimization, project portfolio optimization and screening prospects for acquisition and divestiture of oil and gas properties, all of which are tools that are increasingly needed in the current economic situation. However, this downturn environment is not conducive to hiring full-time sales staff to sell these solutions to the oil and gas companies, particularly at small, emerging companies such as Optelligent Solutions.

Buddy Rhodes, President of Building Enterprises Inc., observed: “Due to the current economic downturn, we have found that many companies are cutting back on their sales expenses and even laying off their business development people. This is a big mistake, in our view, because this is cutting the life blood of the enterprise. That is why we developed the new Selling PODS™ business model, which employs the concept of „Leverage By Sharing.‟ Similar to a co-op where multiple farmers share the cost and use of an expensive tractor or combine, Selling PODS™ are a low-cost entry point to a full service sales team. Such a shared arrangement also offers surprising synergies through referrals and cross-selling.”
Tawsak Urwongse, President of Optelligent Solutions LLC, commented: “We developed our technology in partnership with a Canadian operator, tested it successfully in several field projects for producing companies in the U.S. and Canada, and now we want to expand our business. But we are scientists and engineers, not salesmen. Our business so far has been based on personal contacts and relationships, which has limited our business growth. It is difficult, at this phase of our business, however, to justify hiring our own professional sales team. We met with Building Enterprises to discuss our sales needs and we decided to outsource our sales support to them, since this is their core competency. We look forward to having them help us grow faster by bringing us lots of new business.”

About Optelligent Solutions LLC
Founded in 2006, Optelligent Solutions develops data mining solutions for the oil and gas industry that integrate cutting-edge technologies for data visualization, regression tree analysis, fuzzy logic, neural networks and genetic algorithms for the purpose of optimizing waterfloods, screening prospect opportunities and maximizing profits from E&P portfolios. Based in Houston, this group of highly trained technologists and business professionals with experience in data mining, decision sciences, database systems, data management and system integration use these high-tech tools to consult with operators on oilfield asset management, production optimization and petroleum geology. For more information, visit:

About Building Enterprises Inc.
Since its founding in 1982, Building Enterprises has been accelerating its clients‟ business growth through strategic sales processes, enabling them to double or triple the effectiveness of their sales efforts. The company provides full selling teams to its clients, including inside and outside sales staff, sales management, marketing and channel sales partnering. BEI Selling PODS™ provide a way for several companies to share an outsourced sales team targeting a common market of sales prospects. Currently, Building Enterprises is developing the following Selling PODS™:

  • PetroComputing IT – targeting the Upstream Oil & Gas Software market; and
  • Turnaround, Shutdown & Maintenance – targeting the Refinery and Petrochemical market;
  • Financial and Tax – targeting CFOs at mid-sized organizations.
For more information, visit

To join one of these, learn more, or start any other Selling PODS™, contact us at 713-867-9010 or send an e-mail to

Buddy Rhodes at


To join a Selling POD call: 713-867-9010.

© 2009 BEI. All rights reserved.

| HomeAboutGetting StartedReferencesPress Media & Links | Contact Us |